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Engage Your Community with Shrpa!

Written by Hannah Angle | Jan 28, 2021 7:08:52 PM

Shrpa is a tool that helps communities market themselves more effectively. By connecting and engaging travelers with communities across the Midwest, Shrpa works to stretch every community's marketing dollars further. We want to help you engage with your community, and bring more travelers to explore what your town has to offer. In this article, you can read about:

If you want to know more about Shrpa and hear about our subscription offerings you can send us an email, schedule a conversation, or check out shrpa.com!

 

Common Challenges

In our conversations with core community leaders around the region, we recognized three key challenges DMOs and Visitors Bureaus are facing:

  • Reduced Budget
  • Reduced Staffing
  • Limited Bandwidth

These aren’t new problems, but this year took a challenging situation and made it even more difficult.
Communities were finding that they need help now more than ever. As a result of those challenges, we noticed similar themes in these conversation with community leaders:

  1. There’s an increased focus on local travel. Due to the risk and restrictions on long distance travel, more people have discovered how fun exploring their own town can truly be.
  2. There’s a need for increased engagement with the local community. With limited resources, communities may develop ineffective strategies in attempts to engage their travelers and local residents alike. 
  3. Naturally, this leads to a larger focus on user generated content. Social media can be a useful yet time-consuming strategy that often results in low engagement. The process of creating and managing additional user generated content can leave you feeling lost.

Shrpa is changing these narratives and working to overcome these obstacles. 

 

Shrpa’s Mission

We are all about helping communities do more, with less. We’ve never met an executive director or marketing manager with enough resources. Our top priority is how we can make these community's marketing dollars go further!

We want to engage communities. Shrpa engages with people who are searching for new adventures in their own community. Shrpa wants to connect them with what’s out there! Shrpa is designed to show off the personality of each community in every adventure; they can share their narrative and connect more with travelers.

We want to help reach more travelers. But it’s not just that, we want to make every traveler more valuable. Shrpa introduces people to multiple stops in one itinerary, increasing the time and money spent in every community. 

Most importantly: We share your goals. Our entire organization is built around increasing traveler engagement with local communities. Their end goal is our end goal. Every day we are working on how we can make our platform more enticing for content creators to share, more engaging for travelers to find new experiences, and more impactful for communities to share their adventures!

Learn more about our story and dive deeper into our mission.

 

Explore Minnesota Partnership

This January, Explore Minnesota added their support through the co-op marketing program, helping Shrpa spread the word to communities who are looking for ways to extend their budgets even further. Explore Minnesota has allowed communities of all sizes to do more with less through a subscription with Shrpa. Right now, with the Explore MN discount, communities can get 60% off the normal price of a subscription, but spots are limited.

 

So what does it look like to partner with Shrpa?

Shrpa loves communities of all sizes. From small towns of less than 1,500, to large suburbs of over 50,000, it is our mission to engage communities everywhere. Shrpa offers three different subscription levels for communities of any size to partner with us. These subscriptions packages were designed with communities of all different sizes in mind. Thanks to the Explore Minnesota community discount, communities have access to all the benefits of a Shrpa subscription for 60% off (spots are limited). 

Learn more about these subscriptions and what they offer.

 

Next Steps

Shrpa wants to get to know your community better. We want to understand your community’s struggles so together we can build a personalized plan to overcome these challenges. Let’s have a conversation! It only takes 30 minutes to transform your community and re-engage your travelers and local residents. 

You are also welcome to join us for the Explore Minnesota discount and delay your content creation until more covid restrictions have been lifted. So let’s work together to promote and engage your local community!

Get in touch! You can send us an email, schedule a conversation, or check out shrpa.com!

 

Shrpa is making it easier for communities from around the state, and beyond, to create amazing content. Shrpa isn’t meant to replace the visits to your site or your social media channels - we are a platform that makes it easier for you to share engaging content in all of your current channels. Shrpa is making it easier for you, your community, and travelers from around the area to share fun and engaging adventures that will drive more traffic to your community!